This week has been all about hash tags for me. I find my instagram account is getting plenty of likes but they aren’t translating to Etsy views, let alone sales. That is because alot of my likers are fellow makers. I am of course very grateful to have any likes at all, and approval from other makers is always welcome. I would however be happy to get a few more likes from people or organisations with an interior design angle as I think this is the market most likely to be interested. So I have ‘done a google’ (Grandmas House reference: anyone else remember that excellent BBC2 comedy). I found a blog by Brabantia which listed 19 of the best interior design hashtags. I have taken screen shots of what other makers of cushions use hashtagwise and I have been seaching google and buying platforms imagining I am after a brighter sofa. What would I type in if I wanted to buy my cushions. It’s quite tough to switch your think around like that,but worth a try.
So far my likes have remained roughly consistent but I have been picking up followers at a rate of knots, about ten in the last two days and Etsy is seeing more views. I know this probably seems little to propel with wizz-bang accounts but it’s progress for me.
I have also started selling on Folksy too. I find it much easier to list items, especially having longer tags, you can be more inventive with your descriptions. However, no sales there either. The higher price point is certainly putting off the kind of buyers I am able to attract at the moment, however I cannot drop the prices by too much and still call myself a business. The solution is to try and attract different buyers, and that requires a bit more work on my part. The Handmade Fair will hopefully push my profile up, along with a few other projects I have in mind.
As ever the battle is to find the time to do all this, do my day job, look after my family and lose some damn weight. It can’t be impossible though, busier people than me have managed it. And if someone can do it, it must be possible, if it’s possible, then I can do it.
Hopefully in few years I’ll look back on the days when getting 11 views on Etsy and no sales felt like a success and smile to myself as I am packing up yet another big order for posting.